the hd 6000 series (southern islands), will be the last ati radeon graphics cards. from christmas onward ati will have a new name. what will it be. that is unsure the senior market rep's at amd didnt even have access to the files on the matter but they do acknowledge the change will be soon and that such plans do exist.
this change has been overlooked since the companies acquisition a long time ago but is now being used at a way of crippling intel's mainboard market on boards supporting crossfirex, hybrid crossfire and finally with mobility radeon chipsets.kitguru with more:

another major concern that i fell should be addressed on this matter is the future of ati'd digital diva ruby. whats to become of her? she certainly wont be the same now that her associated logo is no more.