A tough California bill that would have prohibited companies and individuals from using deceptive "pretexting" ruses to steal private information about consumers was killed after determined lobbying by the motion picture industry, Wired News has learned.

The bill, SB1666, was written by state Sen. Debra Bowen, and would have barred investigators from making "false, fictitious or fraudulent" statements or representations to obtain private information about an individual, including telephone calling records, Social Security numbers and financial information. Victims would have had the right to sue for damages.

Wired News