On Wed, 02 Jul 2003 11:34:06 +1000, John Fitzsimons
<xpm4senn001@sneakemail.com> wrote:
Thanks John, makes interesting reading - I especially liked this part:
Quote:
>But privacy advocates and anti-spam
>groups are dubious about industry governing itself. Instead, they want
>computer users to be free of commercial e-mail unless they
>specifically request it, a system known as “opt-in.” Marketing and
>Internet industry lobbyists have successfully warded off this
>approach, while at the same time co-opting the phrase. In marketing
>parlance, opt-in means that consumers have not specifically asked to
>be removed from mailing lists.
And the article ends on a postive note with a marketeer devising a
system where the customer is asked if they wish to receive and direct
mail by the marketing company, although it didn't disclose the source
of the list members I assume they are existing customers, if not, then
to me at least it would be a little annoying if only for the simple
but admittedly irrational (in regards one particular company) fact..
that, I've had more than enough junk mail for several hundred
lifetimes worth of reading, and I can't help being reminded of it and
end up making generalisations.
I don't think the world would fall apart if there was hardly any
marketing at all. If there was just a business telephone directory
people would be able to work it out when they really need something.
About 99.9% of the information we take in each day is disgardable I
reacon, especially when I'm making up statistics on the spot like that
and not adding anything particulary interesting or constructive, but
then that may cause the reader to perhaps think what they are doing
with their time.)
Reply With Quote